The Importance of Consistency in Building Brand Equity

Submitted by Ramyasai98 | March 28, 2023, 11:41:27 | Blog

Brand equity is the overall value of your brand. As you can imagine, some of the largest companies in the world have extremely high brand equity. According to a study by Kantar, Apple has the highest brand value in the world at $947 million. Google, Amazon, Microsoft, and a Chinese company called Tencent all round out the top five. A valuable and powerful brand can translate into real revenue and bottom-line success.

Brand equity isn’t just for mega-corporations. Brand equity can be a powerful asset for any business, regardless of size, location, or market. Nike’s iconic swoosh and “Just Do It” tagline translate into billions of dollars a year in revenue. However, strong brand equity can also be valuable for your locally-owned business.

Source: https://www.truepush.com/blog/building-brand-equity/

Tags: #BRANDING., brand equity
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